About Me
I’m Chris, and my journey to becoming an SEO specialist wasn’t a straight line.
For over 25 years, I worked as a sales professional in different industries — from Yellow Pages to sound & lighting, landscaping, and swimming pools. Being on the ground, talking to clients every day, I realized something important: finding the right words is what truly opens doors. Back then, a salesman never cared about keywords — but I already saw the link between words and sales.
More than six years ago, I decided to reshape my career. I followed certified training in digital marketing and SEO. It wasn’t about a diploma on the wall — it was about discovering a passion.
SEO spoke to me because it feels so close to sales: identify what people need, connect them with the right solution, and close the gap. After turning 50, I chose to dedicate myself fully to this path.
I started with my own website, driven by my other passion: music. As a saxophonist, I applied SEO strategies to grow my personal brand online.
From there, I began working with companies, step by step. Today, I manage projects for different businesses in Dubai — including the chef who created the famous Dubai Chocolate.
I also collaborate with Sandbox Creatives, working under the Soundbox umbrella, where I combine storytelling, strategy, and creativity to help businesses shine.
For me, SEO isn’t about algorithms — it’s about people, their stories, and making sure they are seen by the right audience.