About Me
I’m Chris, and my journey to becoming an SEO specialist wasn’t a straight line.
For over 25 years, I worked as a sales professional across different industries — Yellow Pages, sound & lighting, landscaping, swimming pools.
Being on the ground, talking to clients every day, taught me something essential 👉 the right words open doors.
Long before I knew what SEO was, I already understood how choosing the right words could change everything — a conversation, a relationship, a sale.
I didn’t know it yet, but SEO was calling me.
A new chapter — guided by passion
More than six years ago, I decided to reshape my career. I completed certified training in digital marketing and SEO, not because I needed another diploma, but because I had discovered a new passion.
SEO spoke to me because it feels close to sales:
understand what people need, connect them with the right solution, and close the gap.
After turning 50, I chose to fully commit to this path.
Where music meets SEO
I started with my own website, driven by my lifelong passion: music.
As a saxophonist, I applied SEO strategies to grow my brand online, step by step, and I realized something important:
👉 SEO is powerful when it’s simple, human, and practical.
This philosophy became the foundation of my work.
Helping Dubai businesses get found
From there, I began supporting small businesses in Dubai:
restaurants, cafés, creatives, coaches, solopreneurs — anyone who needed clarity rather than complexity.
Today, I manage SEO projects for different Dubai companies, including the chef behind the famous Snaa’p Dubai Chocolate.
I also collaborate with Sandbox Creatives, where I combine storytelling, strategy, and creativity to help businesses shine.
What makes my SEO different
There are many SEO experts in Dubai — but my approach is built around clarity, autonomy, and real results.
With me, you get:
SEO explained simply, with no technical jargon
Live work directly on your website
A method focused on autonomy, so you don’t rely on agencies
25 years of sales experience applied to digital strategy
A hands-on, step-by-step approach so you understand what we do and why we do it
A blend of SEO, storytelling, and human psychology
Solutions adapted to small businesses, not corporate complexity
I don’t hide the process — I share it with you.
Because when you understand what you’re doing, you can grow independently.
My belief
For me, SEO isn’t about algorithms.
It’s about people, their stories,
and making sure they are seen by the right audience.
That’s what motivates me every day — helping Dubai businesses gain visibility, clarity, and confidence.